Successful Internet commerce
To be successful with Internet commerce, your company needs a Web site that can communicate with customers, promote products and securely handle business transactions.
Comet Information Systems develops a customer's tailored ecommerce solutions that allow for the rapid construction and deployment of database-driven storefronts while meeting these goals:
Define your target audience
Describe your targeted customers. Who are they? How old are they? What are their interests?
If you know your customers and their problems, you can present your products or services in a way that will be irresistible to them.
Know who you are selling to.
Intuitive navigation
We focus on the user experience. Your customer might have many other alternative options that answers his will.
Simplify the process of shopping and information lookup. Make the user feel the ease of use your Internet based business offers.
Include intuitive navigation so that your target audience can find the information that they need quickly and easily.
Graphic design
Is design really important?
If psychologists are to be believed then definitely yes.
Design directly affects our behavior towards objects, people and things.
In an E-Commerce website the design experience becomes even more important because the website per se has to seduce the customer and make a sale.
The graphic design must not be too sophisticated. It should always be simple, clean and attract the potential customer's attention to what you intend to sell.
The content experience
Content makes or breaks a website. Any successful E-Commerce website owes its success to a copy.
The visitor on your Online store cannot see your physical company or its employees.
It is the content experience that determines the values of your company.
The content on the website is what brings up your potential customer's trust in your company.
Improve conversion rate - Convert visitors to customers
There are way too many companies out there who focus solely on traffic, seeing only that more visitors should mean more sales.
The most effective aspect in Online business marketing is the ability to convert visitors to customers that buy products or services.
Comet develops web solutions that create relationships with the potential customer and turning him in one step or several steps to a buyer.
Here's an example:
Let us begin by looking at the true equation:
# of visitors x conversion rate = # of Sales
If we place this conversion rate into an example of 1000 visitors, we would see our equation as:
1000 visitors x 2% conversion rate = 20 sales
To place this into sharp focus, imagine this as a daily figure.
1000 visitors per day, leading to twenty actual sales per day.
To increase sales by 50 percent (to 30 sales per day) the site could either try to raise its traffic by 50 percent (another 500 visitors per day) or else it could try to raise the conversion rate from that meagre 2 percent to a still-very-modest 3 percent.
For most small businesses, raising the conversion rate will be by far the more attainable goal.
Search Engine Optimization (SEO)
Search Engine Optimization is the one of the most important parts of website to generate traffic and prosper in Online business.
Once your Online business is up and running your potential customers should be aware of its existence.
Comet works in co-operation with leading-industry SEO service providers in order to assure your E-Commerce application
achieve "High Rankings" in the leading search engines (such as Google, Yahoo! and others).
